The primary design for the logo comprises a calligraphy stroke which represents the support to the Chinese community via the Top Ten Charity Campaign focusing on education. Chinese calligraphy, a unique Chinese art, is one of the core elements to the Chinese community that represents tradition and culture.

The shape of the stroke represents a cupped hand that unites all participants and holds together the attributes of the brand new 21st year old Top Ten Charity Campaign. The Chinese stamp carving was originally used as an imperial stamp - a stamp used by the emperor to, in effect, put his stamp of approval on documents.

Nowadays, the Chinese stamp is still being widely-used by many who are traditionally inclined to this culture instead of the normal romanised signatures. Again the execution of the two Chinese characters of ‘Charity Road Show' in the stamp format is to project a formal endorsement, a premiumness whilst upholding the core essence of the charity campaign. In summary, the design of the logo has a smooth flow from the sponsors and organizers to the calligraphy execution within the parameters of the stroke leading to the emphasis of the importance of Chinese education to the Chinese community within the heritage of Chinese culture.