Carlsberg Malaysia Managing Director Lars Lehmann

《十大义演》是我们马来西亚Carlsberg 集团每年重要的慈善及回归社会的活动。

《十大义演》在1987年开跑,由本集团赞助与主办已在今年迈入三十一周年。

《南洋商报》和《中国报》的多年长期合作下,《十大义演》主要目的为了帮助华教筹款以解决资金不足的问题。如今它已经从一个简单的慈善活动发展到一个受到高度重视的筹款活动平台来协助华教。

据我所知,华小在整个教育系统(华教)扮演着一个非常重要的角色。通过提倡母语教育和让华语成为独中和大专教学媒介语。大部分家长都送孩子到华小求学因华小教育素质高,非常注重学术成绩。从小灌输着中华文化价值观,提倡礼义廉耻、尊师重道。而且随着中国全面的崛起,掌握华语是一个优势。

虽然我在马来西亚的时间不久,但我却对华社热爱华教的精神和毅力感到非常震撼。华教长期自立更生,全靠大家的资助帮助,让华教顺利发展。因为大众对华教的热忱和慷慨解囊,而壮大了《十大义演》这个筹款平台。在大家鼎力支持下,《十大义演》成功协助625所学校和团体筹获4亿7560万令吉的教育基金。

本集团每年花费百万令吉用于节目制作,宣传,物流以及义演的费用等。走遍大城小镇为大家呈献精彩的节目回馈各位善长人翁。

《十大义演》 从一个简单的慈善活动成为深入民心一站式华教义演筹款平台。自今,依然蝉联马来西亚记录大全:最悠久和最高筹款华教慈善义演。在30周年之际,团队在节目策划,和艺人筛选都费尽心细。而对整体的呈现,如舞台,灯光音响更下了不少苦功以献上一个高素质和精彩的表演。

最后,非常感谢长期合作伙伴南洋商报,中国报和本集团共享共同的企业社会责任。以及所有合作伙伴和艺人让《十大义演》今年创下30周年的里程碑。



雷盟 Lars Lehmann
董事经理 Managing Director
马来西亚Carlsberg集团 Carlsberg Malaysia Group
Carlsberg Malaysia Managing Director Henrik Andersen

On behalf of Carlsberg Malaysia, I am proud to share with the public that Top Ten Charity Campaign is the flagship Chinese community engagement project of Carlsberg Malaysia. With our long-standing partnership with Nanyang Siang Pau and China Press since 1987. Top Ten Charity Campaign continues to be the record holder of Malaysia book of record, as the ‘Highest Funds Raised’ and ‘Longest Running Chinese Charity Show’.

Over the last 27 years, Top Ten Charity Campaign accumulated RM414 million for 599 schools and institution. Despite the economic slowdown, Carlsberg Malaysia announced that it would continue to support our flagship Chinese charity campaign Top Ten by increasing the no of roadshows from last year 8 shows to 14 shows this year in 2014. Based on the feedback from schools, this year’s Top Ten is moving into both sub-urban & urban towns to raise funds for beneficiary schools. This is once again proof of Carlsberg Malaysia’s effort in supporting and promoting Chinese culture and education.

Over the years, Top Ten has continued to improve itself. Besides supporting Chinese education and providing an unique experience to the audience, Carlsberg Malaysia together with its partners have put tremendous efforts into the project by revamping the concept of performances, short listing high quality of artistes and enhancing the promotional strategy.

Being a well rounded charity campaign, Top Ten provides a platform for schools to raise fund as well as activities to foster a closer rapport between the students and their parents or teachers. We introduced the Parent-Child or Teacher-Student singing competition last year and received overwhelming support and this competition will once again be featured in our campaign this year.

To complement the singing competition, we are pleased to announce the partnership of Red Box & Green Box Karaoke, another long-standing customer of Carlsberg Malaysia, as the official partner for 2013 Top Ten Charity Campaign. Backed with the tremendous support from Red Box this year, I am sure that our partnership will make Top Ten greater, bigger and better this year.

Ladies and gentlemen, we believe in sharing with the community unconditionally. We hope that you will continue supporting our people, brands and community engagement programme so that Carlsberg Malaysia can continue to give back to the society and make an impact to the society.

My heartfelt thanks is extended to our dedicated partners Nanyang Siang Pau, China Press, My FM and Red Box & Green Box Karaoke for sharing the same vision with us. And, we would also like to thanks the talented Malaysian artistes who have make Top Ten an entertaining and engaging charity concert

Thank you. Cheers!



马来西亚Carlsberg集团董事经理
Managing Director of Carlsberg Malaysia
Carlsberg Malaysia Managing Director Henrik Andersen Signature
Carlsberg Malaysia Top Ten Charity Awards & Recognition