早期的《十大义演》曾经象征着由南洋商报读者投选的马来西亚十大最受欢迎歌星。自《十大义演》全新包装后，已从十大歌星改变成是《十大义演》中的十大核心代表及价值：
The Top Ten Charity Campaign used to represent the top 10 local artistes in Malaysia who are polled and voted by readers of the Nanyang Siang Pau newspaper. The new Top Ten Charity Campaign has identified the following 10 key values which are core values of the campaign:
