Shah Alam, 21 July 2011 - Carlsberg Malaysia’s flagship Corporate Social Responsibility’s (CSR) community project on education – Top Ten Charity Campaign (Top Ten) marked an outstanding start of its 25th Anniversary, successfully raised a total of over RM 7.77 million for 6 Chinese beneficiary schools across 5 states in Peninsular Malaysia. The 1st leg of 2011 Top Ten received overwhelming response from the donors where 5 out of 6 beneficiary schools have exceeded their target collection by 23% overall. This is a testament that the Top Ten Charity campaign is probably the most reputable fund raising platform for local Chinese schools and education.

The Top Ten Charity Campaign is a community project fully funded by Carlsberg Malaysia and organized in collaboration with two local Chinese media companies and was started since 1987. With over 24 years of heritage, the Top Ten Charity Campaign has raised more than RM357 million for the schools’ development funds for over 570 Chinese schools and institutions nationwide. The charity campaign is proudly crowned and continues to be the ‘The Longest Running and The Highest Funds Raised through Chinese Charity Shows’ by the Malaysia Book of Records.

"This achievement has justified our success in making Top Ten a fund-raising platform for improving the Chinese education and their institutions. At Carlsberg Malaysia, we believe in ‘Sharing with the Community Unconditionally’. We had over the past 24 years invested millions of ringgit to support this fund raising platform of this campaign. Our long term strategy is to stay active as a supporter in contributing towards the development of the education in Malaysia. Representing Carlsberg Malaysia, it is an honour to witness another successful journey of the Top Ten Charity Roadshows, especially which celebrating its 25th Anniversary this year. Top Ten continues to nurture its close relationship in upgrading the level of education in the Chinese community," Soren Ravn, Managing Director of Carlsberg Malaysia shared.